Wednesday, 12 September 2012

Sending A Message - HSBC

I chose the image of a black boy wearing a hoodie because people would initially think that he is a bad person. But for all we know he could be an Oxford Graduate or a professional athlete instead of a drug dealer who he is thought to be. 

2 comments:

  1. WWW: An excellent concept playing with the representation of young people - well done!
    EBI: The image and text look good but the HSBC logo doesn't match the professional finish of the real thing. You're also missing a slogan.
    LR: Why did you choose a black subject for the image in particular?

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  2. I chose a black subject because of all the stereotypes there are.
    Most people who see a black guy in hoodie with the hood up would automaticly think he is a negative person, but i could be wroung because not all people believe the same views. Despite the fact he is a wearing hoodie,he could be an oxford graduate or an proffesional athlete

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