Language: From the language on this picture you can tell that its a very happy setting because of the word "Paradise" this suggest that its a happy and very exciting tour.




Institution: This Artist is from a music group name "YMCMB" which stands for young money cash money business.




Audience: The Genre of This Music is Rap/HipHop/RnB so it is mainly targeted at young teenagers both male and female despite the fact its a male rapper.





Representation: The representation of this tour promo is a very bright and happy setting suggested by the colours, But the actual artist looks quite depressed and not very happy because he has a wine glass next to him and he is closing his eyes whilst rubbing his hands. this could suggest he is a humble person.

Sending A Message - HSBC

I chose the image of a black boy wearing a hoodie because people would initially think that he is a bad person. But for all we know he could be an Oxford Graduate or a professional athlete instead of a drug dealer who he is thought to be.